Meat and Potatoes
M&P’s award-winning programs are tailored to clients’ needs and designed to deliver results.
Consumers love to talk about their favorite products. Do you know what they’re saying about your brand? M&P’s digital strategies produce actionable results from unfiltered consumer conversations.
Whether it’s Facebook, Twitter, Instagram, Pinterest, YouTube or another hot social media channel, M&P builds brand properties and engagement strategies for direct communication with people who are eager to connect. From developing an authentic brand voice to crafting social media policies or creating consumer e-newsletters, we know who to reach and how to reach them.
In-house capabilities include:
- Mobile Content Management
- Online Advertising
- Blog Strategy & Development
- Blogger or Social Media Promotions
- Social Media Strategy & Implementation
- Social Media Policy & Training
- Social Media Community Management
- Social Media Monitoring & Audits
- Social Profile Creation
- Online Reputation Management & Counsel
- Software & Social Platform Recommendations
- Website Content Development
- E-Newsletter Creation & Contact Management
M&P has been building and maintaining key influencer relationships within the consumer food and beverage industry for nearly 30 years. During this time we’ve been a trusted source of relevant and timely story ideas, news pitches, and editor and blogger events. And because media and bloggers are adapting to a more consumer-driven social and mobile world, we’re mirroring their efforts and expanding our relationships to include these online communities. Doing so allows us to leverage our public relations experience and connect with online influencers directly via client-driven SEO and engaging, shareable content like stories, recipes, photography, how-to videos and more.
Recipe Development & Nutrition Analysis
A recipe represents your brand as much as – if not more than – any paid spokesperson. It needs to deliver your taste and nutrition messages time and time again, allowing experts and novices alike to prepare it with success. You wouldn’t use a spokesperson without expert training and preparation, so why leave your recipe development to amateurs? Whether creating concepts in collaboration with the client, developing foolproof new recipes, updating an existing one or “translating” a chef’s recipe for the home cook, every recipe is tested until it has our taste panel’s stamp of approval. M&P recipes are tested by food professionals who have a culinary background and certification. Nutrition analysis is available.
Our food photography and how-to videos tempt consumers to try recipes and be successful in the kitchen. Photography showcases the final recipe in an enticing, yet realistic way. How-to videos educate with tips from the test kitchen and provide more in-depth details to help ensure excellent results. Together they provide the one-two punch that will ensure your target audience keeps coming back for more.
Think of M&P as your executive producer managing the project from concept to completion. Not only do we research and secure the talent (photographer, videographer, prop and food stylists, spokesperson, etc.), but we are involved from script development through editing and uploading.
Being heard above the cacophony of conflicting and confusing nutrition news is a challenge faced by food producers/manufacturers from the produce to the pasta aisle. For more than a decade, M&P has developed award-winning programs trumpeting our clients’ health and nutrition messages to key target audiences. Whether it’s selecting and managing Advisory Boards with leading health professionals, creating informative and accessible consumer education materials, or leveraging the Internet and social media to simplify complicated health messages, M&P delivers impactful programming.
No matter the size, M&P events are designed to attract your target audience(s) and are customized to fit a broad spectrum of clients’ public relations needs. We’ve hosted top-tier magazine editors for a three-day event in downtown Chicago; organized dozens of consumer events across the country that included tastings, demonstrations and more; and educated and inspired food bloggers with hands-on workshops and contests. We’ve partnered with charities, festivals, health care organizations, celebrity chefs, supermarkets – even Disney World – to best showcase clients’ products and communicate key messages.
New Product Launches & Re-launches
Making a great first impression – even if it’s the second time around – is crucial to the survival of a brand. M&P works hand-in-hand with our clients to structure a creative, integrated launch plan to introduce new products to the market. From pre-launch planning to final implementation, we manage the program from start to finish.
We have our finger on the pulse of relevant and successful trade shows, meetings and conferences across the country. Whether attending on behalf of our clients or counseling their participation, we recommend events based on client goals, target audience and budget. M&P has extensive experience handling all aspects of exhibit management and execution at professional meetings, trade shows and conferences. From seminars and round tables to workshops and conferences, M&P can help you successfully present new products and new information to influence groups.
M&P has been conducting recipe contests large and small for more than 25 years – there is no better way to learn about how consumers use a product. Our in-house team can plan, promote and execute a contest beginning with rules, ending with testing, tasting and judging. And it’s a great way to create buzz on social media platforms.
Company brochures, sell sheets, bios, media kits and cookbooks – we’ve created, tweaked and distributed award-winning collaterals that were on message and on budget. Whether it’s in print or online, M&P can take a concept and make it memorable.